Oasis, the dramatisation of brit-pop, seems to have come to an end. So what have we got to look forward to in the aftermath? Putting aside the exciting prospect of Noel’s solo work and the anticipation of what the remaining band members are going to do, one of the first things to hit the shelves, literally, is Liam Gallagher’s Pretty Green clothing fashion label (on sale at Selfridges, Asos and Sa-kis), along with a series of interviews with Liam shouting about how Noel had changed and was trying to bring new things (including Russell Brand) to the band.
Anyway, like I said, putting all the band stuff aside, Pretty Green clothing is, from a distance, a stylish, but expensive range, meticulously tailored and durable. However, get in reet close and it’s a slightly different story with core elements of the brand standing out for the wrong reasons.
The biggest problem is the logo. Firstly it’s a cheap knock off concoction of the Rubber Sole Album front cover combined with the Jam song. Secondly, the thing is splashed everywhere. Take the psychedelic blue paisley shirt. When you see it for the first time, it passes as kind of cool, but step forward and flick your shades up and you can see that the pattern is made up from sections of the logo and you’re fumin’ that you bothered. The same goes for the pea coat. There are a couple of styles, and again they look ace as long as you’re not standing close enough to see the buttons, which are branded up to the high teeth.
The other thing is the price. One of the few pieces of the collection that avoids being label splashed is the green Herringbone tweed overcoat, but at a cool £325 it’s not exactly made for the everyday man.
What Liam has produced is a daft mix, which is a shame, because he was pretty close to getting things right with Pretty Green clothing. However, there are a couple of saving graces for the label and the first of these is its pumps, which are about as stylish as they come. The black or navy hessian pumps are class with a really cool eyelet insignia that stands out without blaring the Pretty Green logo like it were a lady drooping out of the window of her Amsterdam red light district chambers cackling at passers by about the delights of her drawers.
In addition to the daps, the navy canvas holdall is decent too, but at a cool £275 it’s not exactly in the same league as the brilliance of Dunlop bags, which will set you back just 25 squid.
Pretty Green clothing review: 2.5/5
pretty green……all saints prices,primark quality,
enough said!!